Digital marketing is completing its 29 years and entering 30th year. The fast-growing market is digital Marketing and it is growing in offline and online too. As we are here to help to get competent in this market by giving training and services in these seven areas.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of optimizing content to be discovered through a search engine’s organic search results.
2. Search engine marketing (SEM)
Search engine marketing (SEM) is a type of internet-based marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
3. Content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
4. Social Media Marketing (SMM)
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
5. Pay-per-click advertising (PPC)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
6. Affiliate marketing
Affiliate marketingis a type of performance-based marketing in which a business rewards one or more for each visitor or customer brought by the affiliate’s own.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
In our day to day and minute to minute life we can observe every person is using internet and where the internet is their we can spread there by using these above marketing’s, to get well knowledge in that and to know more you can visit us at Empower SoftTech. Thank you.